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We dive deep with technology and insight

Transformation in pharmaceutical marketing (in response to new models of care, funding, and expanded access to clinical and patient data) lead to new research and analytics answering questions fundamental to sound marketing strategy.

• Understanding patients' real needs. How can your brand be a better advocate for patients? How can you understand their needs if they don't even discuss them with their clinicians? How can you help clinicians address those needs?
• Communicating effectively through intermediaries. How can you more effectively and efficiently communicate with clinicians? What channels, messaging, and materials provide the greatest value and help improve the patient-clinician dialogue about your brand and the condition it treats?
• Diagnosing clinicians' prescribing behavior. What factors keep clinicians from prescribing your brand to qualified patients at various points in the product lifecycle (e.g., dearth of long-term evidence, formulary tier, competitors' messaging) and what can you do to quickly overcome those hurdles?

These important questions can be addressed through new approaches to market research to dive deeper into the issues to help brand teams extend their reach, while facilitating the exchange of valuable information between sales forces, clinician and patients.

Focussed on delivering innovative managed market solutions

Successful strategic communications planning requires the perfect mix of experience, insight and scientific understanding to design effective programmes to support your brand. Whatever your communications challenges, we can facilitate scientifically-robust, creative and appropriate solutions. Our planning is supported by integrated, multifunctional teams. We work in partnership with our clients and consistently deliver – whether the ideal solution involves publications, meetings, educational materials or new media applications.

We excel at building partnerships with key payor and purchaser decision makers and our deep understanding of shifting market dynamics, coupled with our strategic approach to solving market challenges with well-planned and executed initiatives, ensures the greatest return on investment for our client partners.

We highlight 'rising' stars who can support your brand

Our therapy area expertise and medical communications understanding enable us to assist you in identifying potential thought leaders. With mapping at the heart of our service, we can highlight ‘rising stars’ and effective communicators in your field to create a comprehensive database. Our @issue database is unique to us and extends to offer the ability for virtual, compliant 'advisory boards'. Combined with our specialist knowledge, this invaluable resource can facilitate the organisation of meet-the-expert forums and skills training events to discuss your data, product messages and education objectives.

By identifying and working closely with partners we remain on the cutting edge of brand promotion within the healthcare arena, delivering relevant, differentiated, and innovative brand strategy; medical communications platforms; and creative ad campaigns for a plethora of pharma, device, and over-the-counter products.

Indicative Pricing

We understand design

Innovative and insightful design is an integral part of any successful communications programme. Our vibrant in-house studio has the expertise and technical know-how needed to realise your objectives – whether you want branding guidelines, an eye-catching design concept or user-friendly training tools.

From initial creative ideas to overseeing every step of the production process, our studio team always delivers quality marketing and educational materials. It is our job to make sure that your brand and key messages are consistently presented in an appropriate and appealing format.

We understand development

Sophisticated and engaging digital applications are available in KOLdevelopment, e-detailing, product training and therapy area education including visual media tools such as DVDs and 3D animations that can strengthen your external messages and deliver effective internal training.

Our in-house digital team is here to conceive and create illuminating and exciting solutions to meet your marketing and education needs within the very latest technologies including portable device applications.

Services

Register for Meetings

Exhibitions & Sponsorship

The Health Agenda runs many meetings spanning multiple disease areas and led by an expert faculty. The opportunity to engage with partners is very varied and many opportunities are available from exhibition stands through to managed symposia. Through personal contact throughout the process, The Health Agenda aim is to delight both sponsors and delegates throughout the entire process.

Medical Associations

The Health Agenda is the preferred agency for a number of associations due to market insight and fantastic delivery. Products and services offered vary according to the specific needs of the association but typically it can involve providing secretariat services, gathering sponsorship, producing bespoke digital tools and running membership attraction campaigns.