We are thinking marketeers
- Thought Leader Mapping
- Audit & Research Programmes
- Key Value Message Development
- Market Access Workshops and Strategy
- Lifecycle Communication Planning
- Medical Writing
- Internal Medical Education Materials
We dive deep with technology and insight
Transformation in pharmaceutical marketing (in response to new models of care, funding, and expanded access to clinical and patient data) lead to new research and analytics answering questions fundamental to sound marketing strategy.
- Understanding patients' real needs. How can your brand be a better advocate for patients? How can you understand their needs if they don't even discuss them with their clinicians? How can you help clinicians address those needs?
- Communicating effectively through intermediaries. How can you more effectively and efficiently communicate with clinicians? What channels, messaging, and materials provide the greatest value and help improve the patient-clinician dialogue about your brand and the condition it treats?
- Diagnosing clinicians' prescribing behavior. What factors keep clinicians from prescribing your brand to qualified patients at various points in the product lifecycle (e.g., dearth of long-term evidence, formulary tier, competitors' messaging) and what can you do to quickly overcome those hurdles?
Focussed on delivering innovative managed market solutions
Successful strategic communications planning requires the perfect mix of experience, insight and scientific understanding to design effective programmes to support your brand. Whatever your communications challenges, we can facilitate scientifically-robust, creative and appropriate solutions. Our planning is supported by integrated, multifunctional teams. We work in partnership with our clients and consistently deliver – whether the ideal solution involves publications, meetings, educational materials or new media applications.
We excel at building partnerships with key payor and purchaser decision makers and our deep understanding of shifting market dynamics, coupled with our strategic approach to solving market challenges with well-planned and executed initiatives, ensures the greatest return on investment for our client partners.
We highlight 'rising' stars who can support your brand
Our therapy area expertise and medical communications understanding enable us to assist you in identifying potential thought leaders. With mapping at the heart of our service, we can highlight ‘rising stars’ and effective communicators in your field to create a comprehensive database. Our @issue database is unique to us and extends to offer the ability for virtual, compliant 'advisory boards'. Combined with our specialist knowledge, this invaluable resource can facilitate the organisation of meet-the-expert forums and skills training events to discuss your data, product messages and education objectives.
By identifying and working closely with partners we remain on the cutting edge of brand promotion within the healthcare arena, delivering relevant, differentiated, and innovative brand strategy; medical communications platforms; and creative ad campaigns for a plethora of pharma, device, and over-the-counter products.
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